Of that 47%, more than two-thirds (69%) will travel by car. Similar patterns emerged again this year, with almost half of all consumers - 47% - planning to travel this holiday. After months of sheltering in place for much of 2020 and into 2021, however, more than half of consumers were up for traveling during the holidays last year, the vast majority by car. Pre-pandemic, roughly a third of consumers took holiday trips, most to gather with family and friends and some for a holiday getaway. To find out, more than 60% of millennials and Gen Z rely on social media. Consumers also want to know more about a company’s environmental, social and governance (ESG) efforts. Local brands are popular with all consumers, or in the case of national retailers, those who source locally. Health-conscious millennials, for example, are more likely to support wellness brands than all age groups (51% v 35%). This year, a remarkable 93% of them told us it is top of mind during holiday shopping, similar to last year’s 92% and a striking increase over the 70% we’ve recorded in the years prior to the pandemic.Īlmost 60% of consumers, meanwhile, told us brand trust is a very important factor in their holiday purchasing decisions, again confirming what we’ve heard from them in the past: They seek relatable brands that reflect their own values of sustainability and purpose. Since 2020, when trust became synonymous with health and safety, brand trust has figured prominently for consumers. Consumers trust brands that reflect their values
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